Sales & Marketing Manager

The Sales & Marketing Manager is responsible for leading all sales and marketing activities during the hotel’s pre-opening and operational phases. This includes developing and executing strategic plans to establish market presence, increase occupancy, and drive revenue across all business segments. The position requires a results-oriented professional with extensive MICE experience, strong leadership skills, and the ability to create long-term client partnerships.

Pre-Opening Phase

• Develop and implement a comprehensive pre-opening sales and marketing plan, including timelines, budgets, and measurable objectives.
• Establish the hotel’s brand positioning, pricing, and marketing communication strategies in coordination with corporate and brand teams.
• Identify and engage key market segments — corporate, leisure, MICE, government, travel trade, and weddings.
• Conduct market research and competitor analysis to identify business opportunities.
• Build the hotel’s sales database, initiate pre-opening client outreach, and secure advance bookings for events and rooms.
• Coordinate the creation of marketing materials, digital content, and pre-launch campaigns.
• Recruit, train, and manage the pre-opening Sales & Marketing team.

Post-Opening / Operational Phase

• Drive sales performance to achieve or exceed revenue goals for rooms, F&B, events, and catering.
• Develop and maintain strong relationships with key corporate, travel, and event accounts.
• Oversee banquet and event sales strategies to maximize utilization of event spaces.
• Work closely with Reservations on forecasting, yield management, and rate strategy.
• Monitor market trends, competitor performance, and customer feedback to adjust strategy as needed.
• Oversee the implementation of digital marketing campaigns, social media, and website optimization.
• Prepare regular sales reports and present to management on business performance and pipeline.
• Ensure consistent brand image and messaging across all channels.
• Represent the hotel at industry events, trade shows, and exhibitions.

• Bachelor’s degree in Sales, Marketing, Business Administration, or Hospitality Management.
• Minimum 5–7 years of sales and marketing experience in the hospitality industry.
• Proven track record in driving revenue in hotels with extensive event and banquet facilities.
• Strong knowledge of MICE market, corporate sales, and digital marketing trends.
• Excellent negotiation, presentation, and interpersonal skills.
• Experience using PMS and CRM systems (e.g., Opera Cloud, Delphi, or similar).
• Creative, proactive, and able to work under pressure in a fast-paced environment.

• Strategic thinking and planning
• Results-driven and revenue-focused
• Strong leadership and team management
• Excellent communication and networking skills
• Customer-oriented with a focus on service excellence
• Innovative and adaptable

• Achievement of monthly and annual revenue targets
• Event and banquet space utilization rate
• Market share growth and brand visibility
• Client satisfaction and retention levels
• ROI on marketing spend